2019-01-18
旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)是(shi)(shi)指(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)业者通过开发、利用(yong)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)资(zi)源(yuan)提(ti)供(gong)给旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)者的旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)吸(xi)引(yin)物与(yu)服务的组合。从旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)的目的地角(jiao)度出发，旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)是(shi)(shi)指(zhi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)经营者凭借(jie)着旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)吸(xi)引(yin)物、交通和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)设施， 向旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)者提(ti)供(gong)的用(yong)以满足其旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)活动(dong)需求的全(quan)部服务。国家(jia)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)局(ju)1999年(nian)将旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)分为五种类型：观光(guang)(guang)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)（自(zi)然风光(guang)(guang)、名胜古迹、城市风光(guang)(guang)等），度假旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)（海滨(bin)、山地、温泉、乡村(cun)、野营等），专项旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)（文(wen)化(hua)、商务、体育健(jian)身(shen)、业务等），生态旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)和(he)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)安全(quan)用(yong)品(pin)(pin)。 从消费流程看，交通工具(ju)、酒店(dian)、餐饮、目的地是(shi)(shi)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)产(chan)品(pin)(pin)差(cha)异化(hua)的四个维度，国家(jia)旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)局(ju)副局(ju)长吴(wu)文(wen)学指(zhi)出2013年(nian)中国实现旅(lv)(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)总收入2.95万亿元，同比增长14%。
